Actually Google announced this URL shortener in last year but now it is available across the world. Of course there are some Google chrome Extensions and lot of other services are there to shorten the URLs. Goo.gl has features like automatic spam detection, 100% up time since their launch. And also you can view the URL history, referrers, traffic sources, and visitor profiles for browsers, countries, platforms by logging with your Google account.
Here is the link: Google URL Shortener
Here is the link: Google URL Shortener
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