Seven Steps to Improve Website Navigation

The navigation system you install into your website says a lot about its usability. A poorly structured website is hard to use and is not very search engine friendly. Google puts a fair amount of its SEO (Search Engine Optimization) decision making into navigation, so it is a good idea to get it right. Here are some tips to help you do just that.

1 - Navigation should be set to a hierarchy 

A navigation hierarchy is very common to the point where it is considered to be an intuitive design element. People expect the homepage to be at the top like a family tree. Sub categories then come off of that, and then sub categories off of that and so forth. A few designers claim that having more than three or four tiers is too much. This may be true, so you may set up options to exclude items once you reach the third or fourth tier, as that should help remove any possibility of confusion. Look for DVDs on eBay or Amazon and you will see how they have options such as “region”, “used”, etc.

2 - The three-click rule should apply where possible

The three-click rule is a website designer rule that tries to get people to work on more efficient navigation. It works on the principle that if a person does not find what they want within three clicks then they will leave the site. It is a bit of a generalization, but it is a nice way of getting designers to work on more efficient navigation.

3 - Anchor text should ideally describe the linked page 

This tip is based on how your user works and how the search engines work. Your human viewer may be able to discern what the link points to by the text around the link. But, your best bet is to make the anchor text readable by humans so if the reader is skim reading then he or she may still gather what the link is all about. There is also the fact that Google uses what you write on your internal link anchor text to guess what the linked page is all about. If the anchor text is uninformative then you are missing out on an SEO benefit.

4 - People will expect your search bar to be at the top right

People expect your search bar to be at the top of the website pages. It is just a commonly believed thing to the point where if you put it on the bottom or down a sidebar then people just assume you have not got one. It may be a little bit crappy to have to follow the trends in this manner, but the fact is that people expect that to be where the search bar will be. Placing it in the right place is all part of your website usability and navigation.

5 - Point at least three internal links at each web page on you website

This is a technique where you point at least three internal links at each page. When you are planning your website and your navigation, you should be able to spread out your internal links so that each page is linked to be at least three different pages. This will help to make your web pages more search engine friendly and will increase the chances of people visiting more pages. It also helps to get each page indexed a little quicker and helps in case one or more of the links is broken. It means that there are at least two more links to keep your page connected.

6 - Humans should be able to read your internal anchor text

The anchor text is the bit that goes over the link and covers it up. It is supposed to be there to describe the page it links to. Having very short anchor text that is uninformative such as “click here” or that is just a bunch of numbers or a code is not going to help the user figure out if he or she wants to click on it. Plus, it gives no indication to Google as to what the linked page is all about. You need to describe it with words, and try not to just string a bunch of keywords together as that is more for the search engines benefit than the user, which does not help your navigation.

7 - Humans should be able to read your URLs

The URL is the name of your website pages and it appears in address bar. You can name your pages something such as “page 1”, “page 2”, but this is not very informative. You can get an SEO boost and a user experience boost if you name your web pages something with actual words. It is quite common for website URLs to be named after their page titles. So, the URL could look the bad way such as, “domain.com/page-1” or it could be optimized for the user and the search engines such “domain.com/7-Effectives-Tips-to-Improve-Navigation-for-Your-Site”. That example shows how naming the URL after the page title makes it far easier to read and understand what the page is all about without even navigating to it first.

Author’s bio:

Sonia Jackson who  writes essays on different topics and can give you useful advice.

Boost Site Traffic the White Hat Way

Gone are the days where Google search results are filled with unrelated articles or pages to the keywords you search. This is because of the continuous updates (e.g. Panda, Penguin, Hummnigbird) by Google. Every websites should run according to the rules of Google and every time they try to manipulate their way towards higher rankings, Google intercepts them and create a harder update. In the end, following their rules is still the best way to improve your website, increase on-page activity, and improve site traffic. 

If you are struggling with the black hat SEO strategies you often use, maybe it is time that you shift to the other side. While there are different white hat strategies that you can try, doing the basics actually benefits you more. Here are a few of these tips:

Stop Pushing Visitors Away

4-3-2-1! If your webpage still don't load in 4 seconds, then you site traffic is in jeopardy. Shaun Anderson writes that, Akamai Technologies found out that 75% of 1,058 people won't come back on a site if it takes longer than 4 seconds to load. Optimize your website and make sure that it doesn't have heavy photos and videos. Avoid too much advertisements as well. These are some of the reasons why a site does not load fast.

Use Quality Contents

Focus on quality contents. You have to make sure that every article in your website are well written. You do not have to be a seasoned writer. You can hire writing companies to write for you. There are even editing services that can provide you with great contents. If you want it free, maybe accepting guest posts is for you. Here are few things that you must remember when writing:

- Engaging Articles: Engage your readers by having quality articles. Make sure that your post is not another post that they already read from other sites. It is okay if the topic is old. The important thing is that you side it to another angle. Make it "look" new to the readers and they might share it with other people.

The article should be short because long articles make people bored. Long articles even turned them away. Keep them reading by adding useful information and relevant stories. Who hates hearing interesting stories? Open up and keep them engaged.

- Easy to Read Layout: Avoid hard to read paragraphs because by looking at it, people already know the struggle they have to endure to read it. Even if you have interesting topics, long paragraphs are tiring to read. Avoid this, by breaking long paragraphs. Bullets and subheadings help too.

- Attractive Photos: Make your layout better by adding pictures on your posts. Pictures are breather for the eyes. It also avoid monotony and boring contents. Plus, pictures attracts curiosity so people read on. Some visitors even stay longer because of the nice photos they see on a site.

Promote and Reach-Out

Tell people how good your site is and make them visit it. This is how Google wants you to do because they prefer natural links. Encourage people by doing focusing on these two items:

- Social Shares: Social media is a great way for you to increase social activity. As marketing experts say, word-of-mouth is a powerful marketing strategy. There are plug-ins like GetSocial for Wordpress that gives call for action. The plugin encourage readers to easily share articles on their social media accounts.

- Comment Section: Comments section should also be optimized. There are Plug-ins that rates comments, allows image comments, easy commenting and many more. Of course you have to keep this section spam-free. Try Akismet or Captcha to avoid automatic spam.

Black hats are still used by many but most often, this only gives short term solution in optimizing your website ranking. There is nothing wrong with adhering to standards. Actually, these things are what makes a website stand-out from others.

Author's Bio:

Ethan Harvell has 4 years of on-line writing experience. He has done lots of quality articles for various companies, but currently he is working for paperontime.

How to Create a Website That Yields Reasonable Revenue Daily

Creating a website and write the content according to your own interest is a good passion and profession at same time. You write, express views, get feedbacks and people also click over the ads that are viewable over the content of your website. Daily page views improve the flow of viewers. Every country has different kinds of audience. So advertisers pay you according to the location of viewers. Your website should be designed according to the targeted traffic. Your SEO expert must have capacity to change the target locations for the website. 

Create a blog and make the catchy headings and titles for your post. Your titles are also indexed and saved in search engines’ database. Whenever, a relevant query is typed then the relevant headings appear in front page of search engines. To have a place at the top your site and content must be friendly both of your readers and search engines. A big mistake people just prepare everything for the benefit of search engines. They sometimes ignore the requirement or preferences if readers that’s why a dull and boring site comes in the way. Once a viewer clicks on such website then he or she will not have a desire to check that link again in life. This is really an alarming situation for the owner.

SEO plugins and promotion of website:

Nowadays, a lot of SEO plugins are available that are proved as helping tools for the promotion of your site. You just write, edit, make a draft and click the publish button. Your posts automatically are updated on several channels including major social media platforms. You get likes and comments for interesting stuff. Be specific and comprehensive in your posts if you going to have a blog with the aim to earn a steady income monthly. Don’t include bullets everywhere just to get the attraction of readers because they will just increase the length and as a result you will not get positive effects.

Latest data within the content of a site matters a lot:

Whatever your topic is the ultimate goal should be to offer most relevant and latest data in the website. If some portion is outdated and is not in practice then you can lose the trust of your visitors forever. You should try to include original work in the website. Other things would remain same lie getting a proper and relevant domain name. It should not be too lengthy or of complex nature. Domain name also describes the website’s working sometimes. After that, choose a best hosting provider from available sources. Actually web has contains lot of computers that have connection with internet. Your web pages are placed on their computers. That’s why people can view them from anyplace and anytime. You sign up there and get your own account. There are different packages that are suitable according to your budget and future requirements. If you select a free web host then they will place their own ads on your blog or website. In this way they cover the cost of hosting but they charge nothing from you. So, by keeping these simple steps in your focus you will be able to create a website that will be a long term assets for the ages to come.

Author Bio:

The article is contributed by Gloria Philips. She is content writer and guest blogger. She loves to share the secrets and tips about how to create a website for your business in simple steps.

Essential Factors to Consider Before Choosing the Best Cheap Web Hosting

If you desire to get the websites of yours on the website online, then would need the cheap web hosting. The cheap hosting services range from the free hosting which have limited features to the expensive hosting for business which includes collocation, along with the hosting that you are going to run by yourself and then resell to the clients. The option that you choose depends on how you are going to plan the use on the website.

Internet Service Providers
If you wish to access the internet, then you would need an ISP or an Internet Service Provider. There are various ISPs that include small amount of space in order to create the web pages quickly as well as easily. ISP pages are absolutely perfect for the people who would want to the small sites with the low amount of the traffic, which is essential for the cheap web hosting.

Free Web Hosting
If you already have the ISP which does not offer the web space, then free or cheap web hosting is great. There are various cheap hosting services, and many of them offer advanced services like the CGI, PHP, shell access as well as advanced topics. The free cheap web hosting is mostly supported by advertisements.

Standard Paid Hosting
With the paid hosting, you might even pay some money on a monthly basis for the space and the services, on the website of a cheap web hosting provider. The prices vary from around $1-2 which may rise up to even a 100. Normally, it depends on what cheap hosting services you need.
The standard web hosting is great for most of the web based business. You must be sure in checking the features that are available for the server so you get whatever you need. Do not focus only on the price ranging hosting services, as it might end up being expensive.

Domain Hosting
The Domain hosting may be difficult in order to comprehend. Rather than paying for the site space, you can also pay for the domain and then you can have you website get a cheap host from anywhere you prefer.

Collocation
The collocation put the web server in a machine room of larger companies. You basically connect to very high internet speed connection. The collocation is certainly a good option for any kind of business, which need to more authority over their cheap web hosting.

Internet Access
With the direct internet access, you may have to host the site yourself. You would need web server software, along with a computer, and of course a high speed broadband connection for a flawless hosting service. The companies which have huge data centers or only want control over all the aspects of the web access should consider looking in this kind of hosting. Hosting the site yourself will offer you more control on your web hosting server. 

Now that you are aware of all the factors before choosing cheap web hosting, you will now have no problem worrying about the performance of your website.

Author Bio:
The article is contributed by Gloria Philips. She has several years of experience working in the web hosting industry and loves to share hosting related secrets and how to find the cheap hosting sites.

What Not To Do While Web Designing

We're not perfect, that’s why most of us get some things wrong! Designers can get things wrong because of a lot of reasons, among them one is workload. They serve customers a lot more than they will be in the position of doing so. It challenges such web designers and makes them make blunders. It's essential to contemplate your own flaws for the reason that making uncomplicated flaws might reduce the effectiveness of the website.

Utmost blunders of you will be for the reason that we’re never sure about what we think we know. With this planned, now we have come up with 5 of the most typical blunders designers made while making any website.

• Create uncomplicated and easy web page navigation. Go with the same format for each web page. Visitors like to adhere to the sites which find them their preferred info around the greatest extent of 3 clicks. Give them the information they want as soon as possible. Make sure your website visitors have an idea wherever they were and wherever they are at the present time by way of differentiating between active and visited links.
• Your website should leverage the use of html/css, and load quickly. Bad web development will make you lose all potential customers and search engine also penalize such websites. In each of the browsers, it should function in the similar manner, whether it is Internet explorer, Firefox, or a safari. Mistakes in development lead to various difficulties in every browser.
• Variety vs. Operation is a controversy that has become a history. However, it is reported to be an essential one. No doubt in relation to layout, Web design service is actively playing a serious role when it comes to creating a brand and building credibility. However, overdoing layout might surpass your content and message easily.
• The finest policy on-line is ‘credibility '. Deliver solutions to almost all unnecessary issues, especially the people that are visiting your website may possibly have. Questions left unanswered can be the key reason why website visitors abandon you and do not visit your website again. Try to remember when prospects desire to engage with all your web page, it begins with a question. Answer them all, and you simply will know the distinction between increasing a number of customers and getting a visitor away. 

Not measuring effectiveness of your own web site can be no solution as it is possible through Google Analytics. An instrument obtainable for free might increase web site's effectiveness by giving all types of essential statistics. A superb programmer might commence with Google Analytics by simply creating the account. The effectiveness of a website is crucial to any company owner. For an entrepreneur running an online business, it’s as important as its online presence is. Owners of the business are thinking about just how their website can be working with the best proficiency, since it could become a good reason by switching off both visitors and search engines. You are going to prosper in relation to managing and developing a great web page by simply following previously mentioned suggestions.

  

Bio author:-  Mark Anderson is a happy husband and father enjoying life in Texas. He is a full-time business consultant and Web designer at Studioxcess.net

Pros and Cons of Website Templates for Online Business Projects

Overall look of your website is one of the most (if not the most) important  things to consider when making any project live online. The first impression stays for a while and even flawless product quality and service can't overshadow poor look of your online storefront. So if you are going to create an outstanding website, there are only two basic options: designing a completely new project from scratch or using pre-made website templates. I will try to outline main advantages and disadvantages of using related templates as a much more cost-efficient and less time consuming alternative to custom web design.

Advantages:

1.    Money saving. Creating a completely new, quality, custom-designed website will require decent knowledge in web development and design. In most cases this is impossible to achieve without hiring an experienced web designer or even a professional team. High-end web templates will cost you about $50 or even less each and there are even some absolutely free alternatives available. Also templates are usually easy to manage, so there is no need to hire a webmaster since you can do it yourself.

2.    Time saving. This is one of the main disadvantages of custom-made websites. Project completion takes a lot of time due to programming, testing and designing and moreover sometimes it’s hard to predict how much time will all this take. Website templates provide you with instant access to hundreds of themes. All you need is to choose the right one, perhaps tune it a bit and it's ready to go.

3.    Look of the website. There are a lot of web templates out there, so it should be easy for you to find the one that's perfect for you. They can be customized  in many ways to create an attractive look. The great feature is a what-you-see-is-what-you-get web builder coming with many premium web templates for easy editing and customization..

4.    Functionality. Pre-designed web templates already have standard pages and a lot of  advanced opportunities to create additional ones like galleries, blogs, etc. What can be a breeze - simple and convenient navigation links that will help your users to browse through your project easily and find any necessary information without any hassle. CMS powered  templates (such as Wordpress, Joomla, Drupal, etc.) allow you to add your content such as images, videos or blog posts in few clicks only with no special programming skills required.

5.    Search engine optimization. To make your online venture easy to find, you'll need to be ranked highly in search engine results. You'll have to do it yourself or hire a professional SEO expert. Luckily most of website templates come with basic search engine optimization features today that will save some of your time and money.

Disadvantages:

1.    Can't be completely exclusive. While there is a great amount of templates of different types, you can't be sure that yours is completely unique. An absolutely custom website is created for you exclusively and it's design can't be shared with anyone else on the web.

2.    Flexibility and scalability. In case you'll need to add many more elements to your page, you'll need a web developer to rewrite the page, because most of web templates have a fixed size and limited scalability.

3.    Limited customization. The customization of any web template can be done to a certain point. You'll have to keep in mind that the additional content can change the look and feel of your web page so you'll need to re-size it and the same point concerns image optimization. Also, if your template is HTML5 or Flash-based you'll need special software and skills to customize it.
Before choosing between a ready-made web template and custom website it is better to calculate all financial expenses and time associated with both options. I'd recommend to go with web templates first, since it's a much cheaper alternative and you are able to customize it in future. So you won't have to worry about money spent on development and design. What is your personal experience on this? Please share your thoughts in the comments below.

Author’s Bio:

Post by Martin Lindon - a PR and marketing manager at www.rickyswebtemplates.com, a widely-known online destination for premium and free HTML and Flash templates.

How Marketing Has Changed And What You Need To Do Differently

During the last several years, the most effective marketing strategies have changed significantly. By using a combination of the most effective Internet marketing strategies in 2013, a website owner can quickly drive a large amount of traffic to any website and increase the conversion rates that the website generates.

Social Media Networks

During the last several years, the popularity of many social media networks grew rapidly, and now, millions of people log onto the social media networks each day.

In order to drive a large amount of traffic to a website, website owners create detail profiles on the networks, pay for traffic from the networks, consistently update their status and tweet.

Article Directories

Before Google's algorithm updates, which are called Penguin and Panda, many website owners used article directories to market a website. A website owner could add many low quality and similar articles, which included several links to their website, to various article directories in order to generate a large amount of traffic.

Now, the authority of article directories has been lowered significantly.

Instead of using the article directories, a website owner should consistently post high quality content on their own website.

Local Keyword Phrases

In the past, website owners mainly targeted keyword phrases that were used nationally and internationally, but now, website owners are focusing on local keyword phrases.

Local SEO services provides are helping website owners to target certain geographical areas, and a local SEO report will show the number of people who search for particular keyword phrases in a certain area.

Keyword Stuffing

Before Penguin and Panda, website owners would post articles that had keyword densities of between five percent and seven percent.

Since the algorithm updates, Google has penalized websites that have articles that are stuffed with keywords, and now, articles with keyword densities that are between one percent and two percent rank very high in the search engines for these keywords.

High Quality Backlinks

Website owners used to be able to drive a website to the top of the rankings of the search engines by establishing many backlinks on low quality webpages, and many website owners paid for links.

Now, Google will penalize a website if Google suspects that the website has backlinks that have been paid for, and backlinks that are established on a website with a high pagerank are much more authoritative and valuable.

The best marketing strategies have changed greatly during the last several years. Now, some of the most effective strategies include social media optimization, consistently posting high quality content, focusing on local keyword phrases, posting articles that have a keyword density of around two percent and establishing high quality backlinks. 

Crucial Web Development for Your Online Business

Regardless of whether a business owner is designing their first website or redesigning an existing site, there are some key decisions that must be made with regard to developing websites properly. For example, many companies find that an intranet development for internal procedures is very helpful for their businesses. To help on the internal side, making customer service a much more organized and effective tool.  Below are some aspects to consider in any web development project.

1. Website Purpose

Determining the reason for the website is the first important aspect in any form of website development. This alone with have great effect on determining how type of site to pursue. One you know what the purpose of the site is, it is easier to decide what type of website is needed and what functions it will possess. For example, a site that is selling professional services will be quite different than one that is selling products.

2. Outsourcing

When it comes to web design and development, there are many technical aspects that an untrained person may find challenging. In fact, quite a few attributes require that a seasoned professional perform them. Also, keeping in mind that it generally works best to design the site well and properly in the first place makes it advantageous to hire a website development professional. But there are still tasks you can perform, this is your site, for your business. You should make out a site map that includes all the pages and functions that you want included on your website. Possibly have ideas of layouts and color schemes. And you should absolutely gather or write all the content you want included. You are the business expert in your field and should be over that information. Making a site map and gathering all this information will make the process easier for whoever is developing your site and could possibly save you a lot of time and money. 

3. Search Engine Friendliness

Another very critical aspect for websites is that they are technically designed for search engine compatibility. Otherwise, there is a greater chance that the site will not attract the target market and may even be penalized or banned which is often irreparable. In those cases, a site may need to be reconstructed from scratch. That poses severe financial implications for any business, since so much time and effort is involved in developing a website to establish its brand and attract business.

4. Navigation Systems

Proper navigation for any website is crucial. When a site is not designed well for navigation, visitors can get frustrated and decide to leave the site. Also, intranet development for internal procedures systems is critical so that staff may service customers efficiently. These attributes can be built in by expert web design professionals.

5. Content Pages 

These days, online marketing is all about content. Rather than fancy ads, web business owners are finding that the way to draw in the target market is to first offer something of value. For instance, find out what the market desires and then offer it to them in exchange for an email address or other profile information. Businesses may then focus upon marketing efforts towards consumers who demonstrate an interest after requesting information that is offered by the company.

Proper website functioning is critical in order to attract the target market and engage visitors. In order for staff to provide the best customer service and adhere to company policy, intranet development for internal procedures is essential for any business. 

Author Bio:

Brionna Kennedy is native to the Pacific Northwest, growing up in Washington, then moving down to Oregon for college. She enjoys writing on fashion and business, but any subject will do, she loves to learn about new topics. When she isn't writing, she lives for the outdoors. Oregon has been the perfect setting to indulge her love of kayaking, rock climbing, and hiking. 

4 Fool-Proof Tips to Keep Traffic and Sales Coming to Your Website

When you invest time and money into a professional website, you cannot expect web surfers to just come across your website. While there are a number of different techniques that you can try to drive traffic, there are fool-proof ways to drive traffic to every site, no matter what the topic or brand. Here are 4 fool-proof tips that you must keep in mind to draw visitors who can easily be transformed into sales.

4 Ways to Drive Traffic and Turn Traffic into Sales 

1. Make Sure Your Content is Fresh 

The search engines and your visitors both want to see fresh content on your professional website. Search engine spiders scrub pages to look for fresh, relevant, and updated content, and you can update content on-page in a number of different ways with news feeds or blogs. Showcase your expertise, identify keywords, and you will increase your visibility and ultimately the traffic. 

2. Develop Content for Article Directories 

You should take time to drive traffic to your website off-page as well. While there are a number of techniques you can drive, article marketing is a great way to improve search engine rankings and also to direct traffic to your page with inbound links. You can either develop the content yourself or work with freelance writers to save time. These articles will be posted to popular directories, and can be easily accessed by customers who are actively searching for answers to their questions. 

3. Social Marketing is Important 

Social marketing is just as important as on-page search engine optimization. The new algorithms consider your on-page content, off-page content, and your social signals, so sites like Twitter, Facebook, and LinkedIn are a perfect place to post content and drive traffic to your website. 

4. Comment and Post on Relevant Blogs 

If you can find sites that have a proven record for success in your industry, you can post to their blogs and backlink to your website. This establishes you as a professional and an expert and shows you are involved in the industry. 

For many, just focusing on traffic isn’t enough, you need to focus on choosing the right web hosting services. If you choose the right host, you can design a professional site that is accessible and can be analyzed for success with specific tools that monitor your traffic. After this, you must take time to practice a number of different methods to drive traffic to your website, and turn this traffic into sales, so to learn more about Linux web hosting and becoming a reseller, please visit Midphase.com.

Reliable content, fresh content, and versatility are all important when you want to generate traffic and turn traffic into sales.

Different Ways of Capturing Website Screenshots

Taking screenshots of all the vital sites and information is a common feature especially in the workplaces. It is like keeping a proof of your essential document. Similarly, screenshots are also taken of websites. Haven’t you heard of this? Don’t you know how to take the screenshots? Screenshots of websites are a common feature of your task, especially if you are a journalist. You might have known about the different tools of capturing the screenshots of a website.

Take a look at the different tools for easily capturing the screenshots of your desired websites. You will get some of the tools as browser plug-ins and others come as standalone. Check out the tools and you will know it better.

BROWSER PLUGINS

ieSnapshotter – This is a plug-in for the Internet Explorer users. You can easily take thumbnails and screenshots of the web pages using this OS.

Screengrab – This is a very useful plug-in that helps you to take partial screenshots. You can save only the visible part of a window, a whole page, a specific frame of the website page or only a part of it. Not the whole website, now you can take a part of the web page.

Snissa – This is a plug-in for the Firefox users to enable them to take the screenshots of the web page.

Picnik for Firefox – Are you a photo editor using Picnik, the online image editing tool? If you are using this online editor, this Firefox plug-in is apt for you. It allows you to import the screenshot of the webpage you have opened at the present.

Pearl Crescent Page Server – With the help of this browser plug-in you can save the image of a web page in png or jpg format. You can capture a portion of the webpage or the whole of it. Saving the screenshots gives them the capability of automatically scaling the image to some small size.

Save as image – This is also a Firefox plug-in enabling you to save frame, page or a portion of any of the two as a picture straight from Firefox.

WEB BASED PLUGINS

Thumbalizr – This is the plug-in that allows you to take the screenshot of the website only by pasting its URL. The only disadvantage of using it is – it might not function in all circumstances.

WebShotsPro – Enter the URL and capture the screenshot of the website you want. That’s it! It is so simple!

Author’s Bio: Timothy Lee is a journalist and knows well the importance of screenshots. He has recently come across some tools which he shares with his readers. He also advises his readers that to run any tool, you should have online Firewall security setup.

Three Utilities Every Website Needs

In order to run a successful website, you have to cater to what people want to see. The average internet surfer only takes ten seconds or less to determine whether or not they like a website enough to stay on it or whether it bores them into leaving. Certain utilities make a website more appealing and easier to use. If a website looks nice, has certain SEO keywords, and contains a search engine, there's a good chance that site will become a success. Having the proper utilities on your website will make a huge impact on the amount of visitors your site is able to gather. Try these three ways to keep your site fresh and popular. 

Quality art design

The first thing people usually notice on a website is the design. What kind of pictures do you have on your site? Does your layout make the text easy and enjoyable to read? Make sure the art on your page has something to do with the content of the page, even if it's a distant connection between the two. For example, a person writing a blog website about baseball should have nice-looking images relating to baseball on the homepage. The text of your pages needs to read quickly and effortlessly, or people will become bored. Once your site looks great, other great ideas can then take your site to the next level. 

SEO keywords and content

Let’s use that baseball blog as an example. If Mike Trout is a trending player right now, you should take advantage of that and fill your content with Mike Trout's name. You don't necessarily have to write articles solely dedicated to him, but mentioning his name would help your blog appear on search engines more readily. Once your visitors find your site, the rest of your content keeps them coming back. Write stuff that people care about. Why and how did Mike Trout just have one of the best seasons for a rookie in the history of baseball? Think outside the box a little bit. 

A search engine

When people find websites they like, they'll come back frequently if they can find related sites and information there. Your website's own search engine provides the visitors with a portal to related content online. Perhaps they'll be looking for other baseball blogs similar to your own. Users should also be able to use your search engine to find information within your site. If you have a forum, links to news, and other interactive sections, these search engines helps visitors find the information they consider most important.

Author Bio

Lyndsi Decker is a freelance writer and techie who has been promoting and looking into reseller hosting. To learn more about website hosting check here. In her free time she enjoys blogging about tech and spending time with her husband and two kids.