10 types of backlinks that Google doesn't like

Google has a lot of rules and guidelines which it has set up in order to stop people from manipulating their search engine. Here are ten links that Google does not like because the programmers feel that they are trying to manipulate the search engine in some way.

1. Optimized links within forum comments 

In other words, if you are using a spam bot in order to install links onto forum comment sections then Google is not going to appreciate it.

2. Text ads are not welcomed 

There is a thin line between anchor text that promotes the page it lands on and an advert. The thin line is also blurry, so you simply have to stay away from the obvious text based adverts such as, “Get 3 for 2 right here.” If you install such anchor text on another website then you need to make sure the link is not followed.

3. A wide distribution of footer backlinks 

This is a marketing technique that some SEO companies have used and now Google have had enough of it. Putting your link into the footer of too many websites is going to land you with a Google penalization.

4. Google is not keen on paid links 

This is one of those rules that has a few shades of grey, and these are not the shades of grey that involve a man’s tie. These are shades of grey where some paid links are seemingly okay. 

The first thing you should consider is that even if something is only offered free for the links, such as a free account or free use of a tool, then that is still considered to be a paid link. However, if you were to contact a person and offer to pay them money to put a link on their website, then there is no way that Google would know. Also, links from legitimate directories are also paid links and yet they are permissible.

5. Over optimized anchor text 

This is also a blurrily defined rule, but basically if your anchor text looks like a bunch of loosely strung together keywords then Google is not going to like the link.

6. Links from low quality social bookmarking sites 

There are some bookmarking websites that Google likes and others that it does not. There are some that are set up just to increase the SEO value of its featured websites. Google does not like links of this nature. 

7. A large and obvious guest posting or article campaign 

This one is tricky because it is possible to post quite a few articles and guest posts at one time and have nothing but good things as a result. The word “obvious” is the most relevant. If it is “obvious” that you have just gone around posting guest posts and articles with abandon, then Google will lower the relevance of those links. 

They will figure out that is it all your doing and so will not pay as much attention to the links. The exact science of how this decision is made and why is unclear. Quite a few people launch big article marketing campaigns and rise up the search engine results pages because of it and other do what seems to be the same thing and receive little SEO benefit.

8. Picture adverts are not well loved 

Some people still do not know this one, but if you have a followed link on a picture advert then Google takes a dim view of it and either ignores it or lowers your search engine position because of it. If you put a link into an advert/image-advert then you have to make it a no-follow link otherwise Google gets snippy.

9. Automatic programs are not Google friendly 

Google is well known for not liking tools that automatically create links for you. They are a form of link spamming and Google has done a lot in previous years to make link spamming something to be forgotten. Google is aware of how they work and is well up on recognizing when they have been used. It is simply better to avoid using them altogether if you want a more successful SEO campaign.

10. Excessive link exchanges 

Google is able to pick up on these in two ways. Firstly, they monitor the websites and companies that try to set up link exchanges so that they may disregard the SEO work of their customers. The second way is through monitoring the actions of people linking. If people are partaking of link exchanges then it is pretty difficult to tell, but if it happens “excessively” then Google can pick up on it right away.

Author’s bio:

My name is Sonia Jackson. I write for www.royal-essay.com that provides well-written and quality essays and research papers for college and university students.

A Complete Guide to Link Building with Provable Strategies

With SEO gauging importance in a world that revolves round digital space, link building has received its share of publicity as well. Companies wish to know what is link building and, how is it that it can get them the right visibility. Most companies entrust their SEO activities to agencies and, rest in peace not knowing what is happening to their website. Brands essentially do not realize that they have to know what is SEO, what is link building and, how they work in order to know if they are working on moral grounds or not. 

SEO, short for search engine optimization, essentially deals with ranking of a website. Google, the search engine, that created new waves in this digital space, has made people realize the need for some kind of optimization to ensure proper rankings and, therein the right visibility for the website. Google is the engine that crawls, using tags and Meta tags, into a particular content and, finally retrieves it. While content is the king for SEO, link building is what you would call the soldier of the whole game. Without this soldier, the king cannot win the game the right way. But, again an ethical link building is the way to ensure winning. Let’s move on to understand what link building is, how it works and, the various strategies on which it is based. 

Link Building: A Significant SEO Process

With an aim of increasing the number of inbound links along with their quality, SEO involves a process called link building. There are various forms of link building process using which a website receives traffic and, visibility increases. The whole purpose of this process is to increase the reach of the website and, make sure more and more people choose to visit this link. Generally you need to have back links on various authentic websites which would reach out to you. You could either reach out to them before associating your back links with them or, you could generally figure out which websites are best for your niche and, accordingly present your links on those sites. The whole point of this exercise is to achieve maximum reach and visibility of your website and, in turn your brand. 

There are a whole set of strategies that need to be understood to ensure that link building occurs successfully. With passing time and, glowering statistics, it is essential that you understand what strategies would record a good link building exercise. Here are a few strategies that would help you in link building for better outcomes.

Find Link Building Opportunities

Before you start building links, it is essential to understand the various opportunities being provided for link building within your niche. You need to find out opportunities where your niche audience is present and, ready to know you. Your target site should be such that when you start a link building exercise, it gives you human visitors. It is very necessary to find the right target site.

The Right Building Tools

You need to use the right building tools that would help pave a better path. These tools are meant to help you and, not do your job. Tools like Open Site Explorer and Majestic SEO will help you locate domains that possess authority with the various search engines. You will find sites that are rich in human visitors. You will also know if you would get a decent following on building links with this site. These tools lay a foundation for a good research. 

The Manual Review Process

Always include sites with manual review process in your link building exercise. If there is no manual control present in the site, chances are you might fail to get a long term guarantee with this site. The site will provide good initiatives initially but in the long run the site will fail totally thus, making you sink with it. So, do make sure there is human presence in the sites you are linking to for a long life.

Good Content

Content is generally considered to be text which is a fact. But, when you wish to stand apart and, pave your own path, you need to ensure that content is good as well. You can bring in a mix of content that would make you look different. If it does not hamper your good repute, you can always include some controversies, images that would get your enough footage and, some interviews on board to make your content go viral. With a mix of good content, more and more sites would wish to link up with you and, you would get good visibility. Make sure your content is not just boring text but, a good mixture of text, interviews, videos, and images.

Anchor Text

The days of the exact match anchor text are long gone. Now, its time for anchor text that looks similar to your keyword. Make sure you use anchor text while linking but, just use the keywords once if absolutely necessary. Else you can use your brand name, URL, keywords mixed with brand names etc. to create a good anchor text that will redefine your link building exercise.

Social Networking

Use of social media will enhance your link building exercise. More and more search engines are giving out results in the form of social media websites making them interlinked. Sharing and following is possible because of social media which has a wider reach compared to any other medium. So, get friendly with social media and, use it to enhance link building.

Competitor Link Info

A good competitor link building research would help you get the ideal link building sites. You need to find out where you competitor is busy link building. Once, you have an idea of that you can always get on with those sites for improving your link building exercise.

Remember, it is a matter of research and analysis that will give you good quality sites for link building and maximize reach and, gain the right visibility.

This is a guest post by Janice Noel. Janice is a search engine expert with interests in technology. She is associated with Netspysoftware

Four Tips That Will Help Your Business Jump To The Top On Google

If you have gone through the time and expense of getting your website online, but are still disappointed in your Google results, chances are good that you just need to follow a few simple steps. Keep these four steps in mind when composing your content and you will soon see your website coming out on top, of Google rating as well as those of your customers.

Build Links

Plainly stated, the more webpages that link to your website, the higher your Google ranking will be. Getting the operators to link to your page, however, can be a trick. Accomplishing this is more of a public relations game than anything else, but once you get them, you're on your highly-rated way.

Use Accurate Keywords

Much of Google rankings has to do with the percentage of keyword mentions versus the remainder of the text. Keywords really are was drives a lot of rankings. It's often not easy to achieve this delicate balance without help, so a local seo service can be a definite help in accomplishing this.

Do Not Over Optimize Your Keywords

Keywords can be a highly effective tool to bring your results rating up, but there is a point at which they can be overdone. Truthfully, there is often a fine a balance that much be achieved and maintained. Check local seo services pricing to determine what is best for you.

Add Tags

Title tags are another minor element that you can add to your website copy that can produce dramatic results when it comes to raising your presence on Google rankings. The default is just the "next page," which can be awkward and difficult to follow when it is used. Title tags also give you much more control over the contact that your reader is directed to.

Think Like Google Thinks. The most important thing to remember when attempting to raise your ratings in Google's eyes is to think like Google. Fortunately, Google's mind isn't hard to pick. In fact, Google gives you all of the directions to accomplish this. Google PageRank is a very effective tool that you can use to prepare your website copy for the best results.

As you can see, building your Google rating is much more than just "by guess and by golly." It is more accurately an intelligent way of presenting your copy so that you and your business receives better notice than it ever could otherwise. 

How Marketing Has Changed And What You Need To Do Differently

During the last several years, the most effective marketing strategies have changed significantly. By using a combination of the most effective Internet marketing strategies in 2013, a website owner can quickly drive a large amount of traffic to any website and increase the conversion rates that the website generates.

Social Media Networks

During the last several years, the popularity of many social media networks grew rapidly, and now, millions of people log onto the social media networks each day.

In order to drive a large amount of traffic to a website, website owners create detail profiles on the networks, pay for traffic from the networks, consistently update their status and tweet.

Article Directories

Before Google's algorithm updates, which are called Penguin and Panda, many website owners used article directories to market a website. A website owner could add many low quality and similar articles, which included several links to their website, to various article directories in order to generate a large amount of traffic.

Now, the authority of article directories has been lowered significantly.

Instead of using the article directories, a website owner should consistently post high quality content on their own website.

Local Keyword Phrases

In the past, website owners mainly targeted keyword phrases that were used nationally and internationally, but now, website owners are focusing on local keyword phrases.

Local SEO services provides are helping website owners to target certain geographical areas, and a local SEO report will show the number of people who search for particular keyword phrases in a certain area.

Keyword Stuffing

Before Penguin and Panda, website owners would post articles that had keyword densities of between five percent and seven percent.

Since the algorithm updates, Google has penalized websites that have articles that are stuffed with keywords, and now, articles with keyword densities that are between one percent and two percent rank very high in the search engines for these keywords.

High Quality Backlinks

Website owners used to be able to drive a website to the top of the rankings of the search engines by establishing many backlinks on low quality webpages, and many website owners paid for links.

Now, Google will penalize a website if Google suspects that the website has backlinks that have been paid for, and backlinks that are established on a website with a high pagerank are much more authoritative and valuable.

The best marketing strategies have changed greatly during the last several years. Now, some of the most effective strategies include social media optimization, consistently posting high quality content, focusing on local keyword phrases, posting articles that have a keyword density of around two percent and establishing high quality backlinks. 

How To Create Software Directory Backlinks

Try and get at least 10 software directory back-links. You would need to use Abbot for this purpose at this stage, if you wish to automate the whole task of .EXE creation and submission (which I highly recommend). This will give a major boost to your link diversity.

Spun Articles
Exactly 15 spun articles (exactly the same as last week) need to be submitted to ANY 15 article directories (you can repeat a few here and there now – no need to post to different ones). As previously, you can use Article Marketing Robot to automate the process.

.EDU and .GOV backlinks
Try and get at least 15 of these links from this week onwards – and this case, do not repeat the blogs/sites from which you are getting your back-links (Fiverr option is still viable if you need to save time).

Blog commenting backlinks
Similar to .EDU and .GOV, try and get at least 15 of these links from this week onwards – and this case, do not repeat the blogs/sites from which you are getting your back-links (Fiverr option is still viable if you need to save time).

Document creation and submission/Web 2.0
Using the exact same method as last week, either create and submit more than 2 documents to all the sites left over (15) from the last week or create a third tier of 15 more Web 2.0 links (internal linking)

Indexing!
Yep – the same as usual. Get the links indexed using Linklicious.me

So just a word – this is where we have really stepped it up to the next level. If you have been attempting all this while to rank an affiliate site which you created for a low competition keyword, chances are that you are going to probably start getting some amount of visitors to your site. So it is basically time to start celebrating a bit.

Also, the main goal of Week 5 is to meander towards a good back-link blueprint which we can diligently follow to get our website up in the big G’s results. Moreover, the fact that you have actually implemented diverse back-linking techniques over several weeks should have also given you a great deal of confidence of future link-building.

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